本研究目的是探討人格特質與金錢態度對於中學生強迫性購買的影響力。期待經由此研究能有助於校方更了解中學生在人格特質、金錢態度與強迫性購買之間的關係，藉以協助提供學校輔導中學生建立健康的金錢態度，避免因為金錢觀念偏差增加強迫性購買行為傾向，而可能導致社會和經濟問題。本研究以馬來西亞中華獨中學生為研究對象，使用信度分析以及多元迴歸分析進行資料分析。結果顯示多元因素影響中學生的強迫性購買行為傾向，其中金錢態度的權力名望因子與焦慮因子最具影響力。人格特質因子是中學生金錢態度的重要前因，其中嚴謹性人格特質顯著直接或間接減緩中學生的強迫性購買行為傾向。馬來西亞獨中的中學生強迫性購買者估計人數比率為7.8%。並對於學校輔導中學生建立健康的金錢態度等議題提出實務意涵與建議。

This article investigates the influences of personality traits and money attitudes on compulsive buying within a sample of Malaysian Chinese high school students. We expect that the results can provide school counseling for helping students to establish a healthy money attitude, and avoid the increase of compulsive buying behavior. A total of 255 valid questionnaires are collected from the Malaysian Chinese Independent Secondary School. The reliability analysis and multiple regression analysis are applied to examine the path effects in the conceptual model. The results show that personality and money attitude factors significantly affect the compulsive buying intention of middle school students, among which the power-prestige and anxiety of money attitude are the strongest affecting factors on compulsive buying intention. The personality traits are the important antecedents of students’ money attitude, among which conscientiousness powerfully directly and indirectly decrease the students’ compulsive buying intention. The research resulted in 7.8 percent of the sample being classified as compulsive buyers. The practical implications for student counseling and guidance are proposed.