廣告語必須準確傳達廣告內容，同時還應具備一定的藝術感染力，這種藝術感染力常體現在修辭方式的使用上。仿擬作為一種修辭方式，在廣告中通過對大眾熟知的詞、短語、句子等的加工與仿造，給人留下深刻印象，達到廣告的目的，促進消費，從而增進人們的購買欲望。

The slogan must accurately convey the content of the advertisement, and at the same time, it should have a certain degree of artistic appeal, which is often reflected in the use of rhetoric. Parody, as a rhetoric method, is used in advertisements to process and imitate familiar words, phrases, sentences, etc., to impress people, achieve the purpose of advertising, promote consumption, and increase people's desire to buy.