Recent advancements in big data analytics have invoked tremendous attention from both academics and industries. Many researchers refer that the adoption of big data analytics could lead to performance impact to organizations. However, few research study the association between business strategy and big data analytics adoption. Furthermore, the role of firms’ functional activities, such as supply chain operations, has not been clarified in the adoption considerations of big data analytics. In this research, empirical data from enterprises were collected and analyzed to assess the linkage between business strategy and big data analytics adoption, and the possible effect of supply chain competence in the linkage. The results supported our hypotheses, and the implications for management decisions are elaborated.