文章詳目資料

International Journal of Electronic Commerce Studies Scopus

  • 加入收藏
  • 下載文章
篇名 The Impact of Online Review and Price on Hotel Booking Intention at Online Travel Agency: Trust as a Mediating Variable
卷期 13:4
作者 Gabriella Anggita Dea ChristinAlbert Kriestian Novi Adhi Nugraha
頁次 159-184
關鍵字 Online Travel AgencyOnline ReviewPriceBooking IntentionTrustScopus
出刊日期 202212
DOI 10.7903/ijecs.2115

中文摘要

英文摘要

The online travel agency offers accessible and user-friendly platforms for consumers to have a quick and cost-effective solution to make a hotel reservation. However, the intangible nature of hotel service makes consumers indecisive. Consumers can only weigh the pros and cons of their decision through the hotel information on online travel agencies, including online reviews and prices. On this ground, the current study validates the impacts of online reviews and prices on hotel booking intention at an Online travel agency, with trust as the mediating variable. This study employed a nonprobability and purposive sampling technique to collect data. The current study applied the validity test (i.e., factor analysis and confirmatory factor analysis) before testing the model using the structural equation modeling analysis. The results suggest that online reviews and prices indirectly impact booking intention through trust. In addition, Price and Trust directly impact booking intention.

相關文獻