2020年以來受到新冠肺炎疫情影響，導致觀光旅遊等產業受到嚴重的損害。但危機也帶來了轉機，在後疫情時代，觀光旅遊成為臺灣發展國際觀光資源的新契機。歷史悠久的九份老街，不論是在自然環境、懷舊景觀、傳統美食和文化特色都獨創一格，從衰退礦金聚落一變，成為許多台灣人及外國觀光客時常走訪的旅遊勝地。本研究主要想瞭解遊客對於九份老街的「旅遊動機」、「觀光吸引力」、「遊客滿意度」的看法為何?並探討構面間的相關性。研究結果顯示，在旅遊動機、觀光吸引力及遊客滿意度三個變項上，構面間均存在顯著且正向的影響，其中，以旅遊動機和觀光吸引力更具顯著相關。

Since 2020, it has been affected by the new crown pneumonia epidemic, causing serious damage to tourism industries. But the crisis has also brought a turning point. Tourism in the post-epidemic era has become a new opportunity for Taiwan to develop international tourism resources. The Jiufen Old Street with a long history is unique in terms of natural environment, nostalgic landscape, traditional cuisine and cultural characteristics. It has changed from a declining gold mining settlement to become a tourist attraction frequently visited by many Taiwanese and foreign tourists. This study mainly wants to know what tourists think about the “tourist motivation”, “tourist attraction” and “tourist satisfaction” of Jiufen Old Street? And to explore the correlation between the facets. The results of the study show that there are significant and positive effects among the components. Among them, tourism motivation and sightseeing attractiveness are more significantly correlated.