本研究透過曼谷愛侶灣四面佛梵天神廟及其周邊叻差巴頌（Ratchaprasong）路口印度教系神像探討，跳脫侷限於佛教、印度教、民間泛靈巫術信仰的分類思考，從王室、商業發展、民間創造力三個面向不同行動者出發，以象徵和實踐層面來綜論當代泰國印度教系信仰實踐的多樣性。愛侶灣四面佛梵天神廟的設立實基於泰國土地神信仰的宗教創新，然而此創新與該地區由王室主導開發所象徵的歷史記憶高度相關。另一方面，與王室結合的商業集團與消費主義，也為此區域林立的印度教系神像帶來新的意義。然而，民間的信仰實踐則更為多元，無論是消極抵抗或積極轉化接受，甚如宗教專家們在宗教市場中的創意競逐，更豐富此區域印度教系神像信仰實踐的多樣化意義。

Through a discussion of the Erawan Phra Phrom Shrine and the images of Hindu-related gods around the Ratchaprasong intersection in Bangkok, this research aims to break free from the restrictive classifications of Buddhism, Hinduism, and popular beliefs concerning animism and shamanism. The paper proceeds from a discussion of three different agents: the royal family, commercial development, and popular creativity, examining them at their symbolic and practical levels, to provide a more comprehensive discussion of the diversity of contemporary Hindu-related beliefs and practices. The establishment of the Erawan Phra Prom Shrine is grounded in religious innovations concerning Thailand’s animistic beliefs; however, such innovations are highly correlated with the symbolic historical memory of the development in this area led by the royal family. On the other hand, business groups connected with the royal family and consumerism have also brought new meaning to the numerous images of Hindu-related gods in this area. Nevertheless, popular religious beliefs and practices are even more diverse. Despite the presence of the royal family and consumerism, some actors passively resist them, while others seek to actively transform their related ideas. Some religious specialists even attempt to compete in the creativity of the religious market, further enriching the diverse meanings of Hindu-related divine images, beliefs, and practices in the Ratchaprasong area.