本研究旨在以創新的思維去發展專業行銷領域的知識，利用先人的知識精華-易經，以及拜訪在易經領域中研究多年的學者進行深度訪談，以文獻探討與KJ法的構面去進行分析，並且彙整結果，篩選出多種理想的識人指標，並能找出各領域他所適合的代言人。未來不僅能將此指標給企業領域使用，銷售人員也能用此指標去辨別顧客的屬性。

This research aims to develop knowledge in the field of professional marketing with innovative thinking, make use of the essence of the knowledge of the ancestors - I Ching, and visit scholars who have studied in the field of I Ching for many years to conduct in-depth interviews, analyze the aspects of literature discussion and KJ method, and compile the results, screen out a variety of ideal indicators for recognizing people, and find out the spokesperson suitable for him in each field. In the future, not only can this indicator be used in the enterprise field, but also salespeople can use this indicator to identify the attributes of customers.