「實境密室逃脫遊戲」為休閒產業中崛起的新型態休閒活動，密室旋風在短時間內迅速席捲全球，全球玩家近千萬人。我國由2011年引進此遊戲產業並蔚為風潮，至2022年底全台已超過50間的相關工作室，有超過500個以上的遊戲主題。而近年來實境密室產業更興起跨產業合作，讓此異業結合見於六福村主題遊樂園、麗寶樂園、國賓大飯店、國立傳統藝術中心等。然而面對這樣新興且快速成長的新型產業，業者們對產業的未來充滿不確定性，有業者穩定發展，也有業者關門大吉，對於產業的未來該如何規劃，何種商業模式才是能帶領產業前進的良方，業者們迫切地需要指引方向，但學術相關研究仍付之闕如。因此本研究針對實境密室逃脫產業之全球商業模式進行研究，以深度訪談及田野調查為研究方法，對中國、台灣主要城市之實境密室逃脫產業，共20家的業者進行深入調查，本研究結果提供台灣和中國之間商業模式的異同，為實境密室逃脫產業提供在國際化市場中的關鍵競爭優勢。

The industry of “Real Escape Game” is a blend new and emerging activity in leisure business. This industry has been attracting much attention and presently it draws over ten million players globally. This industry was first introduced in 2011 here in Taiwan. Currently it has over 50 studios with more than 300 games. In recent years, allied with other industries and companies (Theme Park, Hotel, National Center for Traditional Arts…etc.), real escape game industry gained more and more attention in leisure business. Although this industry is fairly promising, for practitioners the future of real escape game is still full of uncertainty. In which way, the industry will aim for? And, for what kind of business model the company would gain more profit from? These answers remain unclear to both practitioners and academics. Consequently, because this issue has not been previously addressed our study provides an initial exploration of the real escape game industry in business mode from other country’s perspectives. The purpose of the present study is to extend the limited research on real escape game industry and provide specific managerial implications for industry; also create new knowledge for real escape game theory. In total, 20 executives were be invited for indepth interviews from China, and Taiwan, respectively. This study illustrates the differences and similarities of the business models between Taiwan and China, providing Real escape game’s entrepreneurs the key competitive advantage in the global environment.