奢侈時尚品牌為市場帶來龐大的商機並持續的獲利成長，除設計師專業設計外，近年來亦積極的希望賦權予客戶。奢侈時尚品牌雖以服飾為主要產品，但袋包產品為服飾配件產品中具有重要的地位情境，扮演核心穿搭的功能及角色。顧客在購買奢侈服飾時往往先從袋包開始，較具有普遍性，購買袋包相關經驗中有賦權的狀態及現象，是故本研究以奢侈時尚袋包為研究之產品及產業類別。過去許多研究認為賦權對於平價時尚品牌是有益的。實務上奢侈時尚品牌希望保持絕對的品牌權力，並與顧客保持距離，顧客賦權是否可以產生正面品牌依附，是值得深入思考的。顧客對產品資訊涉入越多，會提高品牌依附的程度。賦權程度越高會增加顧客對產品的需求及興趣。產品涉入對於顧客在產品訊息的收集及處理有相當重要的意義。因此本研究欲探討產品涉入是否能中介顧客賦權與品牌依附有所影響。本研究以網路結構性問卷進行調查，採取便利抽樣，以Google表單之電子問卷形式，採不記名方式對北部某大學設計學院之日間及進修部學生電郵寄發電子信件，本研究共計發放350份問卷，回收有效問卷共335份。研究結果顯示，在控制公眾自我意識的影響下，顧客賦權與品牌依附具顯著正向影響力。此外產品涉入對於兩者之間的關係具有顯著的部分中介效果。因此，本研究所有假說都獲得支持。根據研究結果提出理論與實務意涵。

Luxurious fashion brands have brought vast business opportunities to the market and are seeing continuous growth in profits. Aside from the advancements in professional ties of the designers, fashion brands have shown keen interests in empowering the consumers. Despite clothings being the major products of deluxe fashion brands, designer bags also have a greater significance compared to other merchandises in the industry, playing the central role when it comes to accessorizing. When customers are shopping for costly clothings, it is common that they will start with choosing their desired bags. Judging from our experiences, we saw cases of empowerment occur when purchasing designer bags, hence our decision to choose luxurious fashion bags as the subject of the present study. Various past studies have considered that empowerment being beneficial to the more affordable fashion brands. In practice, deluxe fashion brands seek to remain absolute authority of their brands and stay distant from their customers. The inquiry of whether consumer empowerment can result in positive brand attachment is worthy of further examination. The higher the consumers are involved in product information, the more they will be attached to the brand. With greater empowerment, customers will have a larger demand and interest in the products. For the consumers, product involvement has an importance in accumulating and processing product information. Therefore, our study wishes to discuss if product involvement can moderate consumer empowerment and its influence on brand attachment. We chose to investigate with Internet based structured questionnaires, using the convenience sampling method. With the online survey system of “Google Forms”, we distributed anonymous questionnaires to students in a college of design located in Northern Taiwan through E-mail. Among the 350 issued forms, we received 335 valid questionnaires. Our results indicate that, under controlled public self-consciousness, consumer empowerment has a consequential postive impact on brand attachment, and product involvement has a remarkable moderating effect on the relationship between them. Thus, the hypotheses of the presnt study have all been supported. We will propose our theoretical and pratical implications based on our findings.