城市的發展與定位關乎城市的競爭力。人口外移及老化凸顯城市發展面臨嚴峻的挑戰，如何留住居民及吸引外流人口返鄉是城市發展的重要課題。本研究的目的在透過定位理論找出城市定位，並以設計思考發展地方創生的服務創新模式。研究方法以雙鑽石服務設計流程，實地訪談21位農友、4間蔬果合作社、2個農政單位，探討高雄農業發展的困境與機會。從推－拉－繫理論（Push-Pull-Mooring）觀點來詮釋以城市定位理論所發展出的地方創生之服務創新模式對高雄人口遷徙的影響。學術貢獻為應用城市定位理論於地方創生與服務創新模式，並透過推－拉－繫的理論視角來詮釋服務創新模式對高雄人口遷徙的影響。實務貢獻為提出地方創生生態系統模式並透過後續示範點的方式進行實踐。

The development and positioning of a city is highly related to the competitiveness of a city. The aging and population shift issue highlights the seriously challenges of the city development. Kaohsiung city faces the challenges in the loss of population and the gap of urban-rural areas. How to position city and sustain the competitiveness become critical issues for cities. The objective of this research is to apply positioning theory to enhance competitiveness of Kaohsiung city. Research method utilizes double diamond design processes to explore, define, develop, and deliver innovative services and design regional revitalization. We interviewed different stakeholders such as 21 farmers, 4 farmers' cooperatives, and 2 farmers' associations to explore their pains and needs. After several rounds of brainstorming, this study proposes a regional revitalization and service innovation ecosystem for Kaohsiung city. These proposed innovative services were practically evaluated with different stakeholders. The Push-Pull-Mooring theoretical lens help to explain the proposed service innovation ecosystem for Kaohsiung city. This paper practically contributes to design the innovative services for the agriculture to revitalize the rural areas in Kaohsiung city.