Freight movements and deliveries into dense urban US regions challenge businesses and governments working within constrained resources to meet customer and societal needs. We examine the relationship between public and private investments in intelligent transportation systems (ITS) as complementary drivers to improve supply chain performance (SCP) and community livability and safety (CL&S). A research framework drawn on precepts from complementarity theory combined with business intelligence and shared value is developed. We propose five key propositions and provide a taxonomy of ITS benefits mapped to SCP and CL&S based on our literature review and industry interviews. Our conceptual study results suggest that increased information sharing provided by ITS infrastructure can contribute to the public and private realms by creating synergy. The study informs managers from a practical perspective regarding the shared value model synergies evident from ITS investment decisions. We discuss theoretical and managerial contributions, study limitations, and directions for future research.