近年來，國軍文宣實務工作著重在數位影音平台的經營，開始透過數位剪輯、數位編曲、數位行銷等模式及管道，產出相關的藝術作品或進行藝術展演。這個現象也讓軍校媒體、藝術等相關系所對教學目標重新做了定義，對於數位網路對藝術的涉入產生了思考，尤其宣傳作為藝術展演的先鋒戰，勢必需要面對數位時代帶來的影響而改變行銷策略。本研究以一場走進社區的服務型展演為研究主體，透過個案研究法的觀察與省思，從教學、展演、實務應用層面思考的數位網絡行銷的必要性；也揭示應用藝術學系的學生，隨著跨領域、科技藝術的衝擊接踵而來，在活動規劃與策展的過程中，也應該具有數位網絡行銷的思維，透過數位媒體與平台的應用，提升展演的能見度。

In recent years, military's publicity work has focused on the management of digital audio-visual platforms, and has begun to produce related arts works or performances through digital editing, digital music arrangement, and digital marketing. This phenomenon has also resulted in the redefinition of teaching objectives by media, arts, and other related departments in military academies, and has given rise to deliberating about the involvement of digital networks in arts. In particular, publicity, as the vanguard of arts exhibition and performance, is bound to shift its marketing strategy in the face of the influence of the digital era. This research took a service-oriented performance that went into the community as the research subject, employed the observation and reflection of the case study method, and examined the necessity of digital network marketing from the aspects of teaching, exhibition, and practical application. The results revealed that the students of the Department of Applied Arts, facing the impact of interdisciplinary and technological arts, should also have the insight of digital network marketing in the process of event planning and curation, and enhance the visibility of the performance through the application of digital media and platforms.