目的：本研究針對使用中興大學體育館之使用者進行涉入程度行為調查，探討其體育館涉入程度之概況並加以討論。方法：本研究透過問卷調查法進行資料蒐集，並以便利抽樣方式發放問卷，共完成550份有效問券。結果： 資料分析以描述性統計及差異性分析方法進行資料分析，了解使用者中興大學體育館的涉入程度。結論：中興大學體育館之使用者對於涉入程度之自我表達與中心性及吸引力平均數分別達4.09及4.39，且研究指出使用者之性別、年齡、教育程度、個人月收入、每週從事運動次數及使用的運動場館對於自我表達及吸引力皆達顯著水準，將會直接影響消費者運動涉入的主因，僅居住地不會直接影響使用者涉入程度。

Research purpose : This study examined the involvement of Chung Hsing University Stadium based on users who had been to Chung Hsing University Stadium and discuss the involvement at its venues. Methods: The study collected information through the questionnaire method and distributed the questionnaire in a convenient sampling manner, and a total of 550 valid questionnaires were completed. Result: The data analysis method used descriptive statistics and difference analysis methods to summarize and analyze the data to understand the actual users' involvement of Chung Hsing University Stadium. Conclusion: The involvement’s average of self-expression and attractiveness in Chung Hsing University Stadium were 4.09 and 4.39, and the study indicated that user’s gender, age, education level, personal monthly income, number of times of exercise per week, and sports venues used had a significant level of self-expression and attractiveness which will directly affect user’s involvement in sport, only the place of residence will not directly affect user’s involvement.