The Indo-Pacific region and its politics are now in obscurity, and the power dynamics of US-China competition have become well settled within a new concept of geopolitics. As an economic giant and a distinct power in IR, the EU’s position and strategy in the region are garnering attention. This paper starts by discussing the EU’s perceived systemic rivalry with China and its falling out with the United States, its Atlantic ally since the two World Wars. It then introduces the concept of Europe as a normative power in order to better understand the EU’s policies. It points out how “Normative Power Europe” (NPE) has adapted to its surroundings by introducing the concept of principled pragmatism concept in 2016. The paper then lays out the EU’s security strategies in Asia and highlights its narrative of strategic autonomy, referred to as the Sinatra doctrine. From there, it employs the notion of NPE and principled pragmatism to delineate the EU’s unique stance in the Indo-Pacific region and how it puts this principled pragmatism into practice. Finally, it analyzes how the EU has strategically applied these concepts to succeed in its own way amidst US-China competition in the Indo-Pacific.