在注重科技與工業生產的現代社會環境中，強調手工生產的傳統工藝產業要如何轉換思維，突破資源的限制，在保存傳統工藝與尋求產業發展之間取得平衡，是當今隨創理論文獻與傳統工藝研究學者共同關注的議題。本文以南投埔里一家傳統手工造紙廠「廣興紙寮」為研究個案，透過隨創理論中「思維轉換」與「資源拼湊」的研究視角，探討其二代經營者如何在身處產業沒落的困境中，重新思考、拼湊與轉換既有資源，在維持工藝核心文化價值的情況下，實現產業轉型與市場發展。本研究發現，廣興所經歷之三次轉型過程中，其隨創行動者秉持著「以人為本」的精神，從與顧客與社群互動中得到啟發，在「市場」、「工匠」與「文化」三種核心思維的共同指引下，透過知識與物質資源的轉換與拼湊過程，使手工造紙產業在現代社會與市場發展趨勢實現其永續發展。本研究提出傳統工藝行業轉型歷程中思維轉換與資源拼湊過程動態模型，不僅回應現有隨創理論與傳統工藝研究的理論缺口，也為其他面臨挑戰，尋求轉型的隨創行動者與手工藝經營者提供重要的實務建議。

In a modern society where technology and industrial manufacture have become the main stream of production, how those in the traditional craft industry can break through the constraints of inadequate resources to develop their businesses while maintaining their cultural values is an important topic in both bricolage literature and traditional crafts studies. Through an in-depth case study of a traditional handcraft paper mill in Nantou Puli (Taiwan), this study investigates how the second-generation owners regenerated the business even while the industry was in decline. Using bricolage theory’s theoretical perspective of cognitive shift and resource recombination, we explore how the paper mill owners redefined, reallocated, and transformed their existing resources to transform their business and develop in the market, while maintaining the core cultural values of their craft. Through three phases of transformation, the owners were able to implement different business and product innovations with a sustainable perspective, driven from a balance of three core principles, “market ideology”, “craftmanship ideology”, and “cultural ideology”. Such a cognitive shift can be triggered from the inspiration acquired through a long-term engagement and communication with the local community and targeting customers familiar with handcrafted products. Our findings lead to the proposition of a dynamic model of cognitive shift and resource bricolage in the transformation process of traditional craft industries, which makes a significant contribution to the bricolage literature and traditional craft research, and has important practical implications.