在中國古代，帝王和朝臣普遍依據星宿法則來預測事務的吉凶，而普通百姓則依賴農民曆來確定日常生活中的宜忌。這種依賴農民曆選擇吉日的習俗，不僅反映了對自然節律的尊重，也成為華人文化中不可或缺的一部分，即使在科技發達的今日，許多家庭仍然保留著傳統的紙本農民曆，同時擁有數位版本農民曆。農民曆不僅是廣泛實用的民生用書，它的內容還充分反映了普通民眾的日常生活。本研究透過問卷調查探討了347位用戶對擇日文化的看法，結果表明受試者對農民曆的認知和需求大多呈現正面態度。本研究期望透過豐富農民曆文化創意設計的內涵，促進傳統文化的永續發展，並使其融入現代生活。

In history, both emperors, generals and ordinary people will use the peasant calendar as a reference for their actions. The Chinese community has a long history of choosingthe right date and time to do business according to the peasant calendar. In the current era of advanced science and technology, many people will put a peasant calendar in their homes, and they will also download an electronic version of it on smart devices. In short, the peasant calendar can be said to be the most popular and practical book on people’s livelihood, and its content fully presents the life of ordinary people. This research explores the public’s cognition and attitude toward the content of the culture of “Choosing a Day” in the peasant calendar. It was conducted through a questionnaire survey, and a total of 347 people participated. The results show that most of the respondents have peasant calendars at home, and their cognition and attitude towards peasant calendars are relatively positive. It is expected to enrich the connotation of future cultural and creative design and enable the sustainable development of traditional culture, integrating into modern life across time and ethnic groups.