本研究探討咖啡連鎖店顧客的人口統計變數、生活型態、消費者行為與顧客滿意度間的關係。研究結果顯示：1、人口統計變數分別與生活型態、消費者行為、顧客滿意度間都具有顯著關係；2、生活型態對消費者行為以及顧客滿意度之影響都呈顯著正向關係；3、消費者行為對顧客滿意度之影響呈顯著正向關係，反之亦然。現有的相關研究並未有針對消費者行為及顧客滿意度之關係加以探討者，此外，探討生活型態及顧客滿意度之關係的研究也付之闕如。本研究發現生活型態對顧客滿意度有顯著正向直接效果，並證實顧客滿意度直接正向影響消費者行為，而且進一步發現消費者行為也以相同強度直接影響顧客滿意度，這些發現對於相關研究應該具有正面的貢獻。

This study empirically investigate the relationship between customer's demographics, life style, consumer behavior, and customer satisfaction in coffee chain stores, Results show that first demographics are strong predictors of life style, consumer behavior, and customer satisfaction, respectively. Second, life style has positive effect on consumer behavior and customer satisfaction. Moreover, it's also found that consumer behavior has positive effect on customer satisfaction, and vice versa.No relative studies have examined the relationship between consumer behavior and customer satisfaction, and hardly any effort has been devoted to the investigation of the relationship between life style and customer satisfaction. We find life style has positive direct5 effect on customer satisfaction and verify customer satisfaction has positive direct effect on consumer behavior. More importantly, we find consumer behavior also has the same positive direct effect on customer satisfaction. There findings add meaning and value to the literature.