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圖書資訊學刊 CSSCIScopusTSSCI

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篇名 網路影音休閒之遊歷行為探析
卷期 10:2
並列篇名 An Analysis of Video Navigation Behavior for Web Leisure
作者 卜小蝶張映涵
頁次 039-074
關鍵字 網路休閒網路影音休閒影音遊歷行為影音瀏覽行為Web LeisureWeb Video LeisureVideo Navigation BehaviorVideo Browsing BehaviorTSSCI
出刊日期 201212

中文摘要

現代人重視休閒,而網路影音休閒已逐漸成為其中重要的管道之一。本文介紹休閒與遊歷
行為相關概念及重要研究主題,並以目前相當盛行的網路影音分享平台YouTube為研究場域,
邀請具有網路影音休閒經驗參與者,進行實証研究。研究採用問卷、影音遊歷紀錄分析、日誌
及訪談等方法。研究結果顯示:參與者觀看的影音內容相當多元,其來源包括傳統媒體及使用
者自製影音,而這些網路影音也能同時滿足大眾化及個人化休閒需求;參與者在影音遊歷的過
程中,十分專注於休閒,也樂於嘗試及探索未知影音;但在休閒時間有限下,如何在休閒與休
息之間求取平衡,真正達到身心放鬆的休閒本意,值得關注。

英文摘要

People nowadays put much emphasis on leisure activities, and web video has gradually
become one of the main sources for popular leisure. This article introduces the related concepts of
leisure and navigation behavior as well as some recent research topics. Moreover, using YouTube
as an experimental setting, the authors invited some experienced web video users and conducted an
empirical study on their navigating the web videos for leisure purpose. The study used questionnaires,
navigation logs, diaries, and interviews to collect data. Major results show: the subjects watched a
variety of video content on the web either from traditional media or user-generated video; these videos
can meet their leisure needs of both the broad and personal interests; during the navigation process,
each subject quite focuses on video leisure, and is willingly to explore unknown videos; however,
within a limited amount of time for leisure, a balance between leisure and rest becomes an issue of
achieving real relaxation, which is worth of further attention.

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