華裔小子林書豪打破了有史以來，首位擁有臺灣血統的華人，闖進了NBA 籃球最高殿 堂的紀錄，他的成功經驗能帶給期望進入籃球領域或喜愛觀賞林書豪的學生們，最好的學習 對象與最佳勵志教材，並吸引更多潛藏的運動觀賞人口，因此本研究以Ajzen（1985）計畫 行為理論為理論基礎來驗證新生護專學生觀賞NBA 林書豪球賽者之行為模式。探討各因素 間的因果關係。結果顯示態度對行為傾向路徑值為0.39；主觀規範對行為傾向路徑值為 0.26；知覺行為控制對行為傾向路徑值為0.36；行為信念乘結果評價對態度路徑值為0.78 達 顯著水準；規範信念乘依從動機對主觀規範為0.78 達顯著水準；控制信念乘知覺強度對知 覺行為控制為0.73 達顯著水準；行為傾向對行為路徑值為0.39；知覺行為控制對行為路徑 值為0.27；所以本研究問題假設二、三、四、五、六、七、八、九成立。

Jeremy Lin, who has Taiwanese descent, has become the first Chinese to break into the highest halls of basketball - NBA. His successful experiences are able to bring the best learning object and the best inspirational textbook for students who hope to enter the field of basketball or love to watch the performance of Jeremy Lin; which may attract more potential audience to watch sports. Therefore, this study takes Ajzen (1985), theory of planned behavior, as the theoretical basis to verify the behavior patterns of Hsin Sheng Junior College of Medical Care and Management students who watch Jeremy Lin’s performance in the NBA games; also to discuss the causal relationship between various factors. The results shows that the path value for attitudes toward behavior intention is 0.39; the path value for subjective norms toward behavior intention is 0.26; the path value for perceived behavioral control toward behavior intention is 0.36; the path value for outcome evaluation multiply normative belief toward attitude is 0.78, which reaches significant level; motivation to comply multiply normative beliefs toward subjective norm is 0.78, which reaches significant level; self-efficacy multiply control belief toward perceived behavioral control is 0.73, which reaches significance level; the path value for behavior intention toward behavior is 0.39; the path value for perceived behavioral control toward behavior is 0.27. Accordingly, the assumption of questions 2, 3, 4, 5, 6, 8 and 9 in this study are holed.