本研究藉由戶外／公共廣告（ out of home advertising ）為題，探究廣告媒介影像如何與建 築、交通工具等兼互文本（ inter-texts ）結合而建構出一個擬像的城市空間。並且，如此的空問 形塑了觀者一個「迪士尼樂園」（ Disneyland ）空間的凝視（ gazing ）想像，此宛如後現代嘉年 華的歡慶、饗宴。於是，城市空間帶領我們進入了迪士尼樂園中明日世界、西部牛仔虛擬幻影、 夢幻樂園與卡通城等不同主題樂園，並沉浸於歡愉與消費的氛圍。期盼本研究的詮釋，提供一 種「再讀」（ Re-reading ）城市空間的觀看方式（ ways of seeing ）。

This study is focus on out of home advertising and discuss how the media advertising to constrnct a virtual media space with inter-texts of buildings and transportations. With this space, it models a Disneyland gazing imagination to the watching people. It is like a fantastic festival. Therefore, the city space leads us to different thematic playgrounds in the Disneyland, such as Tomon-owland, Discoveryland, Fantasyland and Frontierland. It makes us to immerse in a happiness world. I will support a Re-reading way of seeing with this city space through this new interpretation.