篇名 | 旅行社在海外設立跨國公司經營競爭力之研究 |
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卷期 | 11:1 |
並列篇名 | A study on the competitiveness of overseas satellite offices of travel agencies |
作者 | 羅健文 、 李家儂 、 陳崇銘 、 林莉萍 |
頁次 | 001-022 |
關鍵字 | 跨國公司 、 旅行社經營競爭力 、 分析網路程序法 、 overseas branches 、 management competitiveness 、 travel agency 、 analytical network process |
出刊日期 | 201606 |
全球化經濟下,跨國公司成立成為各企業公司拓展業務版圖之必要手段之一。旅行業為了提供更好的旅遊產品給消費者,也陸續的前往海外設立跨國公司,進行採購及旅遊元件談判功能,提升全球規模及效率,使經營更具競爭能力。本文從文獻中探討出 影響旅行社在海外設立跨國公司經營競爭力的5項構面及14項競爭指標,應用分析網路程序法(ANP)建立網絡結構,並計算出的權重值分析評估旅行社在海外設立跨國公司 經營競爭力指標的優先順序,得出經營競爭力指標前五項為品質、品牌忠誠、顧客服務 能力、顧客關係管理及品牌形象,可作為提供其他旅行社與相關產業前往海外設立跨國公司所需加強之經營競爭力指標參考。
With the trend of globalization, establishing overseas offices has become one of the necessary steps to expand businesses. In order to enhance quality of tourism products, overseas establishments of the tourism industry have demonstrated the trend, which could secure the strong competitiveness through globalized scale and efficiency enhancement in purchasing and tourism-content negotiation. There are five (5) dimensions and fourteen (14) measures of management competitiveness of multi-national travel agencies synthesized through literature review. The Analytical Network Process (ANP) is applied to build the network structure and calculate the weights of the measures, and further prioritize the management competitiveness indicators for the multi-national travel agencies. The results illuminate that the top five (5) indicators are: quality, brand loyalty, customer service capability, customer relations management, and brand images. The findings would be an important reference for the tourism industry that plans to strengthen the management competitiveness though overseas business expansion.