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1 |
NEW ATTACK POTENTIAL MEASUREMENT METHOD TO KAIZEN EVENT FOR WEB APPLICATION SECURITY VULNERABILITIES
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Kuo-Sui Lin
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Attack Potential
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Fuzzy Linguistic Decision Making
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Fuzzy Pattern Recognition
、
Kaizen Event
、
OWASP Top Ten List
、
Scopus
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2 |
EXPLORING THE BENEFITS OF SOCIAL MEDIA MARKETING FOR BRANDS AND COMMUNITIES
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I-ping Chiang、Ray Wong、Chih-hui Huang
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Social Media
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Social Media Marketing
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Brand
、
Scopus
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3 |
DO WE KNOW WHAT CONTENTS WORK FOR SOCIAL COMMERCE? A CASE OF CUSTOMER ENGAGEMENT IN FACEBOOK BRAND PAGES
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Mathupayas Thongmak
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Facebook Brand Pages
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Customer Engagement
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Social Commerce
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Marketing Mix
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Uses and Gratifications
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Scopus
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4 |
NOVEL MACHINE LEARNING APPROACH FOR ANALYZING ANONYMOUS CREDIT CARD FRAUD PATTERNS
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Sylvester Manlangit、Sami Azam、Bharanidharan Shanmugam
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Fraudulent Credit Card Transactions
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k-NN
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SMOTE
、
PCA
、
Machine Learning
、
Scopus
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5 |
FACTORS AFFECTING MOBILE SHOPPERS’ CONTINUATION INTENTION OF COFFEE SHOP ONLINE STORE: A PERSPECTIVE ON CONSUMER TOLERANCE
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Chien-Wen Chen、Serhan Demirci
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Mobile Shopping Continuance
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Expectation-Confirmation Model
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Consumer Tolerance
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Mobile Shoppers
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Shopping Website
、
Scopus
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