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1 |
Prediction of Web Browsing Behavior based on Sequential Data Mining
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Li-Ching Ma、Pei-Pei Hsu
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Data mining
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prediction
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web browsing behavior
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sequential data mining
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web recommendation
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Scopus
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2 |
ELECTRONIC WORD OF MOUTH, ONLINE ADVERTISING AND ATTITUDE TOWARD EGYPTIAN WEBSITES AS ANTECEDENTS OF ONLINE PURCHASE INTENTION: EMPIRICAL FINDINGS FROM EGYPT
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Mayada M. Aref
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Online Consumer Behavior
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Electronic Word of Mouth
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Online Advertisement Value
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Attitude toward Egyptian Websites
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Technology Acceptance Model
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Market Segmentation
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Two-step Cluster Analysis
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Scopus
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3 |
Exposures, Attitudes, and Behavioral Responses of Young Consumers toward Product Placement through YouTube Video-Game Streaming
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Worawan Ongkrutraksa
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YouTube
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Video-game Streaming
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Product Placement
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Behavioral Responses
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Gen-Y and Gen-Z Consumers
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Thailand
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Scopus
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4 |
The Effect of Perceived Value and Marketing 4.0 on Customer Satisfaction and Purchase Intention in an E-commerce Context
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Tanto Winarko、Elyakim Randi Parapak、Saras Ayu Virananda、Ratna Yulianti、Istijanto
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Perceived Value
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Perceived Quality
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Perceived Risk
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Marketing 4.0
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Satisfaction
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Purchase Intention
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E-commerce
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Scopus
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5 |
Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective
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Vasudevan Moorthy、Prabha Kiran、Jayanta Banerjee、Krishna Kishore S V
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Emotional Contagion
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Social Media Content
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Emotion Contagion
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Attitude
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Trust
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Brand engagement
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Scopus
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6 |
Influencing factors of the extent, timing, and pattern of online insurance adoption
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Mst. Samanta Nasrin、Wirawan Dony Dahana
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Online insurance
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consumer heterogeneity
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adoption timing
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adoption pattern
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ordered-logit model
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Scopus
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7 |
The Future of e-Commerce: Live Stream Shopping and Purchase Intention Post-COVID-19
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Angela Kit-Fong Ma、Wenyue Liao、Zhaole Liu
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Live Stream Shopping
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Situational Involvement
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Consumer Immersion
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Purchase Intention
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IT Affordance
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Scopus
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8 |
A Mediated–Moderated Model for Innovation Attributes and E-Commerce Adoption of SMEs
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Saleh Obaid Alenezi、Salmi Mohd Isa
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Attributes of innovation
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attitude
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organizational resource readiness
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innovativeness
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adoption of E-commerce Kuwait
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Scopus
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