觀光事業目前為世界上最大產業之一，由於交通發達、工商活動頻繁、人民所得提高，觀光活動已成為一種普遍的社會活動O為配合台灣政府挑戰2008一觀光客倍增計畫，並結合英文與文化教育的培養，觀光英語及會話等課程以成為大專學校努力開發的熱門課程O本研究主要探討英文高成就學生和低成就學生在觀光英語課程中所運用學習策略的狀況來作為未來課程內容及教學的方針O研究者運用質性研究法來收集及分析資料O根據一般性訪談導引法收集及NVivo質性軟體分析結果顯示學生最常使用的學習策略為認知及社交學習策略，特別是英文高成就學生最愛使用O低成就學生偏好使用記憶學習策略來學習觀光英文課程O另外談到學習時間對於學習課程的影響，有一半以上的被訪問者同意每星期學習二至三小時的時間可以在這門謀取得較好的成績O

This research emphasized finding the motivated learning strategies that
Taiwanese Applied English majors used in an elective course named ..Tourism English... The researcher used the qualitative method to collect and analyze data.
The subjects in the research were eight Applied English majors selected from two ..Tourism English.. classes. General interview guide approach was conducted as an instrument to collect data. NVivo was used as a tool to manage and to analyze the qualitative data.
The findings showed that most interviewees used social and cognitive
strategies in this course, especially high-achieving students. Low-achieving students preferred using memory strategies in this course. Moreover, over half of the interviewees perceived they could get a good grade by studying course materials 2-3 hours a week. The findings also showed that the most students perceived that females used more learning strategies than males did.