篇名 | 自遊自在,該怎麼伴——旅遊交友平臺行銷企劃之研究 |
---|---|
卷期 | 22 |
並列篇名 | “Accompany Travel” - Travel Partner Platform Marketing Planning Research |
作者 | 彭建文 、 樊祖燁 、 饒玉仲 、 陳致中 、 陳柏勛 |
頁次 | 063-080 |
關鍵字 | 觀光旅遊 、 旅遊資訊 、 網路交友 、 行程規劃 、 共享經濟 、 Sightseeing 、 Travel Information 、 Online Dating 、 Trip Planning 、 Sharing Economy |
出刊日期 | 202003 |
近年來生活品質提升,讓民眾更願意透過旅遊來放鬆身心。然而現今市場中卻沒有一個平臺提供單身族群結合交友配對及旅遊行程規劃的服務。「自遊自在,該怎麼伴」旅遊交友平臺的設計發想就是因應這個背景而創設的。透過本平臺可搜尋想要的旅行地點,並提供當地的旅遊資訊。平臺的交友配對系統可協助會員找到志同道合的同伴一同去遊玩,解決單身出遊卻沒有同伴的問題。本平臺也與旅遊景點廠商簽約,協助推廣在地商業發展,進而提升臺灣觀光產業的產值。
Most of people willing to relax through tourism since the quality of life has improved recently years. However, there is no platform provides dating and travel planning service in the market. Based on the concept, the study design the “Accompany Travel”-travel partner platform. The platform provides travelers to search for the desired travel location and provide the local travel information. The platform's travel partner matching system can help members find like-minded companions to travel together, and solve the problem of traveling alone without a companion. This platform also signed contracts with tourist attractions shops to help promoting local business development, thereby increasing the production value of Taiwan's tourism industry.