回顧過去的領導的書籍與相關文獻，大多從特質或行為技術層面作為探討，但現今領導理論相當重視人際互動，「說故事領導」因此開始盛行。中小學校長必須面對各式各樣的對象，除了學校師生，還包括學生家長、社區民眾、民意代表，因此溝通技巧更形重要。校長若能善用「說故」的力量，在正確的場合說適合的故事，不僅讓人印象深刻，拉近彼此的距離，也能促進行政效能。本文首先提出「說故事」的重要性，再來探討「說故事領導」相關意涵、說出好故事之策略，以及「說故事」在校長領導的應用，最後提出結語，以提供教育工作者與教育行政單位參考之用。

Review the books and references about leadership in the past, we can fi nd that a lot of topics of leadership were discussing leadership from the dimension in skills traits. However, the theories of leadership pay much attention to interpersonal interaction, thus “storytelling leadership”
is booming. Principals in elementary and high schools may face all kinds of people, including teachers and students, people in society, councilors, therefore the skill in communication is very important. If a
principal can utilize the power of telling stories, tell an appropriate story in correct place, he can produce profound impression, shorten the distance, and promote the administrative potency. Th e paper is to bring up the importance of telling stories, and then discuss the meaning of telling stories in leadership, the strategies of telling good stories, the application of principal’s leadership, and I propose the conclusion fi nally. I hope the paper could provide several suggestions for educators and educational administration institutions.