深層海水中目關產品的行銷策略是否奏效，是各家業者經營成功的關鍵O因此，本研究透過決策實驗室分析法(DecisionMaking Trial and Evaluation Laboratory， DEMATEL)討論深層海水行銷策略的因果關係並找出 核心的關鍵項目，有效且正確地提供業者在制定市場策略時所需的資訊O研究結果顯示，整體行銷構面中的推廣策略應為優先考量的重點O就產品策略而言，業者應著重產品標示與包裝設計O就價格策略而言，業者應該著重價格的制訂及消費者J心中的價值O就通路策略而言，強化消費者購買的便利性並增加購買的通路O就推廣策略而言，提升消費者彼此的口碑相傳或直銷並透過促銷活動及廣告以增加購買意願與產品的曝光度O

The marketing strategy of the relevant products of deep sea water that is the key to success of every property manages. This research passes the DEMATEL to discussion the causality of the marketing strategy and find out the key core project,which offer the necessary information while making the marketing strategy effective and correct. The study results show the promotion strategy should onsidered have priority in whole marketing construct dimension. As regards products strategy, the industry should engage on products labeling and package design. As regards price strategy, the industry should engage the formulation of price and the value in consumer's heart. As regards channel strategy, to strengthen
the buying convenience for consumers and increase the buying channels. In
respect to popularizing strategy, improve consumer's mutual public praise, directly selling promotion activation, and pass advertising campaign to increasing the products exposure and purchase intention.