本研究立意抽樣選取民生報與中國時報於第二十六屆亞特蘭大奧運會期間(入十五年七月二十一日至入月六日)所刊登之運動員新聞照片為研究對象，進行內容分析o研究之主要發現如下:一、二報皆以相當大的版面刊登運動員之新聞照片。二、二報對於不同性別運動員之新聞照片刊登比例，沒有太大差異，而民生報對男性運動員之新聞照片刊登比例則略高於女性運動員。三、二報對於不同性別運動員在運動項目報導興趣方向及選擇上，皆呈現不一致的結呆。四、彩色新聞照片之刊登，二報皆是女性高於男性運動員。五、二報對於女性運動展現項目之次數皆以彩色照片使用比例高於黑白照片。

Media and sport， to a great extent， are symbiosis. Nevertheless， in most of the sport media such as newspaper， magazines and many other publications have often shaped the way in which viewers' and readers' perceptions toward athletes of different sexes. Thisparticular study is based on a purposive sampling method. Thenews articles and pictures used for this specific study are reports of the 26th Atlanta Olympic Games event from China Times and Min Sheng Pao between July 21， 1996 to August 6， 1996. Both features of athletes and content of articles are analyzed. Themain findings of the study are listed below. 1. Both newspapers used considerable space to cover athletes pictures. 2. There is no great difference in the frequency of appearance in terms of the proportion of athletes to both sexes. However， Min Sheng Pao have found to have more coverage on male athletes than females athletes. 3. Both newspapers found to have different interests in selecting and reporting at athletes of both sexes and different events. 4. Color pictures were used mainly for female athletes than male athletes was found in both newspapers. 5. Color pictures were highly used for sports related to physical aesthetics such as gymnastics， of particular， for female athletes. Suggestions are also made at the end of this particular research paper.