近年來，在競爭激烈的環境下，報業發行人開始對讀者的需求做調整，讓捷運族開始有免費的Upaper和爽報等小型報可閱讀；除了可以打發通勤的時間外，亦可維持固定的廣告收入。小型報若要吸引讀者的注意，首要的課題就必須在版面的編排設計上下功夫，才能真正找出適合讀者閱讀的報紙。因此，本研究之目的在於探討報紙基本組成的要素，並且藉由實驗設計的方式，找出小型報字體、字級及欄位等版面編排的最佳的組合，以建議業者在編排小型報時作參考。 本研究藉由實驗設計的方式，深入探討讀者對於小型報編排設計的易 讀性與客觀的整體評價，其研究結果如下： （一）由版面字級和字體的兩兩交互作用的結果得知，不論是易讀性的探討或者版面客觀的分析結果，受測者在實驗中，對於其交互作用皆有顯 著的影響。 （二）小型報不論是使用三欄或四欄的劃分，因每行字數差距低於五個字， 所以其對讀者皆無顯著影響。 （三）小型報的欄數為三欄或四欄時，不論字體為細圓體或細明體，其字級使用10.5pt來編排時，易讀性最高。 （四）不論是主觀的易讀性或客觀的版面分析，小型報字級的易讀性分別10.5pt>11pt>10pt。 （五）小型報的版面作四欄的切割，使用細圓體，且字級10.5pt，其編排方式最受讀者所肯定。

In the past few years, in order to maintain the advertiser's income, the publishers adjust the readers' demand in competitive environment. The arrivals of MRT-daily tabloid newspapers make commuters have Upaper and Sharp daily to read. Therefore, the passengers will not feel boring, and it also can maintain the advertisement income. If tabloid wants to grab the readers' eyes, the most important lesson will be on the layout. So, it can find out the suitable tabloid. The study is to confer the compose of tabloid's essential factors and use experimentation methods to fine out the best field, typeface, and font in tabloid. Besides, the study provides the best combinations for tabloid. The study use experimentation methods to know the layouts and designs in tabloid. About this study you can have the results as below: 1. From the fonts and typefaces two-ways interactions, we can know the subjective and objective results in this experiment have obvious effects. 2. The tabloid use three or four fields in layout, it has no obvious effects to the readers, because the each line has less than five words variation. 3. When the tabloid use three or four fields, whether you use what kinds of typefaces, the font use 10.5 pt is easy to read, and the legibility is high. 4. We can know the subjective and objective results, the font's legibility is 10.5pt>11pt>10pt. 5. The tabloid use four fields to design and Tahoma with 10.5pt are popular for readers.