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中華印刷科技年報
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| 篇名 | 商業雜誌廣告情感意象之研究 |
|---|---|
| 卷期 | 2009 |
| 並列篇名 | A Research on Emotional Images of the Business Magazine Advertisement |
| 作者 | 吳佳玲 、 謝盛發 |
| 頁次 | 319-333 |
| 關鍵字 | 廣告設計 、 情感意象 、 the development trend of the M type economy 、 the establishment satisfies consumer emotion a demanding printing a design 、 then experience personally type printing design |
| 出刊日期 | 200903 |
中文摘要
從消費者的視覺感受討論商業雜誌廣告設計的設計風格及其情感意像是本次研究的重點。由研究結果可知，商業雜誌廣告的設計風格分為七種設計風格。透過語彙的收集與實驗調查，使用因素分析技術找出廣告頁面情感意象的四個情感構面與42個情感語彙。並確認不同設計風格有不同情感意象。 本研究認為印刷設計應從消費者的立場開始思考。當我們知道消費者對於商業雜誌廣告的主要情感認知為創意時尚與感性舒活時，這代表設計師在設計的創意發想與思考收斂過程應該注意到的設計面向。這是消費者的直接感受，並非設計師的設計思考及其設計風格。亦即我們希望在M型經濟社會的發展趨勢，建構以滿足消費者情感需求的印刷品設計，即體驗式印刷設計。
英文摘要
The research point of this research discusses from the vision feeling of the consumer the business magazine advertises the design style and emotion Images of design to be like. It is canned know business magazine the design style of the advertisement is divided into 7 kinds and designs style as a result by the research. Through glossary of the collections and experiment investigate, using factor analysis the technique find out 4 emotion factors and 42 emotion glossaries of the emotion Images. Also confirm the different design style contain different emotion idea. We think the design should be from the position thinking of the consumer. When we know the consumer's emotion cognition toward magazine advertisement is a creativity and emotion, the designer is delivering and thinking and refraining from rash action process the design direction that should take notice of. This is the direct feeling of the consumer, not the designer's design thinking and its style.