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中華印刷科技年報
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| 篇名 | 女性模特兒外型吸引虛擬社群參加人像外拍意願之探討 |
|---|---|
| 卷期 | 2009 |
| 並列篇名 | The Study of the Relationship between Female Model's Appearance and Virtual Photo Community's Intention of Participation in Portrait Activity |
| 作者 | 宋如峯 、 何慧儀 |
| 頁次 | 253-265 |
| 關鍵字 | 模特兒 、 虛擬社群 、 人像外拍 、 消費者行為 、 Model 、 virtual community 、 portrait activity 、 consumer behavior |
| 出刊日期 | 200903 |
中文摘要
在傳統攝影的年代，攝影愛好者若想參與此類人像外拍活動，大多必須先加入相關攝影團體、學會後，才有參與活動的可能。現今因為網際網路發達與影像數位化，人像外拍活動幾乎已是平民化的活動並輕而易舉就可參與；網路上虛擬社群成員，僅需在相關網站上搜尋瀏覽，並挑選欲參加之拍攝場次，經過報名付費、拍攝互動、作品分享等過程，因此達到技巧學習、聯誼交友、自我肯定、休閒娛樂等目的。在具有商業利益的考量下，各種攝影社群網站便會定期舉辦人像外拍活動，並公開召募培養攝影模特兒新血加入，因此模特兒多如過江之鯽，在供過於求之下，造成良莠不齊現象，此現象就直接反應在虛擬社群的報名意願。本研究之目的是希望了解，人像模特兒的各種美感外型或是特質，會影響虛擬社群成員參加外拍意願之原因。本研究透過問卷調查法，收集並整理相關數據分析，維持或提升虛擬社群成員參加之意願，藉此提供攝影網站日後舉辦人像外拍時之參考依據。
英文摘要
Traditionally, photo amateurs have to enroll photo clubs or associations in order to participate in portrait activity. Today, portrait activity has become an amateur-friendly activity because of Internet and digital photography technology. The virtual photo community could easily enroll any portrait activity through Internet as well as learning, socializing, and entertaining. Therefore, many web photo communities start organizing portrait activity periodically and recruiting portrait models. However, the unstable quality of these models affects virtual photo community's intention of participation in portrait activity. Thus, the purpose of study was to investigate the relationship between model's appearance and virtual photo community's intention of participation in portrait activity. Questionnaires were distributed through the Internet and the statistical results were presented later.