臺灣創意產業發展之初是偏向藝術及文化層面的，當時許多人都期待這股新興的產業能更為低迷的臺灣經濟帶來一股希望，可惜卻未造成榮景；近年來，因為科技創新發展再次帶動全球性的創新浪潮，創意經濟發展到更廣泛的領域，其影響力不容小覷，不僅是市場上的商品、甚至是企業經營的組織架構、商業模式，都逐漸在改變；在感性時代的驅動下，人們不在局限於既有的線性、分析式思維，開始探索充滿彈性且活力十足的右腦思考及綜合能力，本文從多方的角度了解這股設計力量所帶來的商業應用及其特色，逐一探討設計民主化、設計思考、設計力創新、設計文化、創意管理及設計管理的內在意涵，方能深入了解這股設計能量如何影響現在及未來的創意經濟的發展。正在面臨轉型臺灣中小企業，更需要深入了解設計力量，整合既有的技術實力與新興的創造力，為臺灣產業找到一個可能的方向。

In the beginning of the development of creative industries was artistic and cultural orientation in Taiwan. It was expected to bring fresh energy to the Taiwan's economy suffers from global economic downturn. But it is not working as expected. Recently, new technology brings up new and exciting innovations, particularly in the ecommerce world. It’s no longer limit on different approach of product, but also the structure of originations, business model are changed. In the conceptual age, people are not satisfied with existing linear and analytic thinking, would like to export more about right brain thinking and synthesis ability. The study intends to understand what benefit and new approach that the design-driven achieved and focus on democratization of design, design thinking, design-driven innovation, design and culture, creative management and design management. In addition, Taiwan’s SMEs is trying to restructure from OEM to OBM. With more understanding the power of design, it would help enterprises to integrate capability and creativity and to figure out a direction for industries.