近年來，許多人都在瘋路跑，路跑將蔚為風潮，還是只是短暫的流行呢？對於 瘋路跑的現象，本研究探討路跑賽參與者之參與動機、心流體驗對持續涉入影響之 因果關係，期能提供學理及實務上的分析資料，給予運動產業發展的建議。本研究 收集台灣地區路跑參與者樣本223 份問卷，並用SPSS、AMOS軟體進行統計分析。 研究重要的發現有：1. 路跑參與者之參與動機會正向影響心流體驗；2. 路跑參與者 之心流體驗會正向影響持續涉入；3. 路跑參與者之參與動機會正向影響持續涉入。 本研究之管理意涵：若提升民眾參與路跑的動機，參與路跑者就有機會感受路跑帶 來的心流體驗，例如心靈享受與內在滿足。一般參與路跑者，剛開始的動機可能只 是想釋放壓力，但經過幾次路跑的心流體驗，體驗到心靈的享受與內在滿足，因此 就會更有動力持續參加路跑活動。

In recent years, there is the rage of road running. Will it become fashion or will it be the craze? Regarding the said rage, this study explores the causal relationship between road running participants’ participation motivation, flow experiences and enduring involvement in order to serve as theoretical and practical analysis and provide suggestions for development of sports industry. It collects 223 questionnaires of road running participants in Taiwan and conducts statistical analysis by SPSS, AMOS. Important research findings are shown below: 1) road running participants’ participation motivation positively influences flow experiences; 2) road running participants’ flow experiences positively influence enduring involvement; 3) road running participants’ participation motivation positively influences enduring involvement. The managerial implication of this study was that if people’s motivation to participate in a road race is increased, the people have the opportunity to experience the feeling of flow, such as spiritual enjoyment and intrinsic satisfaction. Most road race participants’ initial motivation might be simply to release stress, but once they have experienced on several occasions a feeling of flow in a road race and have experienced spiritual enjoyment and intrinsic satisfaction, they will have added motivation to continue participating in road races.