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1 |
The Effect of Assortment Changes on Consideration Set Formation
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Wirawan Dony Dahana
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Product Assortment
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Consideration Set
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Brand Choice
、
Brand Choice
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2 |
Relationships among Brand Experience, Brand Personality, And Customer Experiential Value
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Ching-Jui Keng、Van- Dat Tran、Tuyet Mai Le Thi
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Brand Experience
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Brand Personality
、
Customer Experiential Value
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3 |
Measuring Service Quality in the Banking Industry: A Hong Kong Based Study
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Mei Mei Lau、Ronnie Cheung、Aris Y. C. Lam、Yuen Ting Chu
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SERVQUAL
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Service Quality
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Customer Satisfaction
、
Customer Loyalty
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Banking Industry
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Hong Kong
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4 |
Variables Influencing Spectators’ Desire to Stay at A Professional Golf Tournament In Japan
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Yasuhiro Watanabe、Koji Matsumoto、Haruo Nogawa
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Desire to Stay
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Golf Spectator
、
Professional Golf Tour Tournament
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5 |
Global Managerial Skill Sets, Management Development, and The Role of HR: An Exploratory Qualitative Study of North American and Indian Managers
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Subramaniam Ananthram、Alan Nankervis
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Globalization
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Global Mindsets
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Human Resource Management
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North America
、
India
、
Management Development
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6 |
SEM Approach to Teen Influence in Family Decision Making
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Anupriya Kaur、Yajulu Medury
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Indian Teenagers
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Family Decision Making
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Teen Influence
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Consumer Socialization
、
SEM
、
Internet
、
Peers
、
Media and Shopping
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7 |
In Search of Alternative Research Methods in Marketing: Insights from Layder’s Adaptive Theory Methodology
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Chandana Rathnasiri Hewege、Liyanage Chamila Roshani Perera
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Academic Marketing Research Methodology
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Adaptive Theory
、
Agency– Structure Issue
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