|
|
1 |
Corporate Governance Rating System in Taiwan with Multi-Criteria Decision Making Methods
|
Hsin-An Su、Chin Hsien Hsieh、Chih-Yang Chang、Fengyi Lin
|
Corporate Governance
、
Multi-Criteria Decision Method
、
Related-Party Transaction
|
|  |
|
|
2 |
Exploring Cultural Differences in Implementing International Technology Transfer In the Case of Japanese Manufacturing Subsidiaries in Vietnam
|
Nguyen Thi Duc Nguyen、Atsushi Aoyama
|
Vietnam
、
International Technology Transfer Implementation
、
Cultural Difference
、
National Culture
、
Japanese Subsidiaries
|
| |
|
|
3 |
Why Green Products Remain Unfavorable Despite Being Labelled Environmentally-Friendly?
|
Weng Marc Lim、Ding Hooi Ting、Woo Kan Ng、Jin How Chin、Wei-Xiang Alexander Boo
|
Green Products
、
Environmentally-Friendly
、
Environmental Sustainability
、
Consumer Behavior
|
| |
|
|
4 |
The Effect of Priming on the Effectiveness of Threat Appeals
|
Birgit Wauters、Malaika Brengman
|
Social Marketing
、
Threat appeals
、
Affective priming
、
advertising design and effectiveness
|
| |
|
|
5 |
Understanding the Value Drivers for Intermediaries: An Exploratory Study in the Heating Industry
|
Ivan Russo、Ilenia Confente、Ayman Omar
|
Customer value
、
Supply Chain
、
Intermediaries
、
Business relationship
|
| |
|
|
6 |
The Implications of Facebook Marketing for Organizations
|
Rooma Roshnee Ramsaran-Fowdar、Sooraj Fowdar
|
Facebook
、
Social Media
、
Marketing
、
Organizations
、
Word-of-Mouth
|
| |
|
|
7 |
User-Generated Brands and Social Media: Couchsurfing and AirBnb
|
Natalia Yannopoulou、Mona Moufahim、Xuemei Bian
|
User generated brands
、
User generated content
、
Social media
、
Discourse analysis
|
| |
