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1 |
Identifying Effective Mechanisms to Assist the Marketing Integration Process for Malaysian Acquirers
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Mohd Haniff Jedin、Norsafinas Md. Saad
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Marketing Integration
、
Cross-Border Mergers and Acquisitions
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2 |
Marketing Innovation: Study of Determinants of Innovation in the Design and Packaging of Goods and Services—Application to Portuguese Firms
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Jacinta Moreira、Maria José Silva、Jorge Simoes、Gastao Sousa
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Marketing Innovation
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Logit Model
、
CIS
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3 |
Job Empowerment and Customer Orientation of Bank Employees in Kuching, Malaysia
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Zorah Abu Kassim、Irma Yazreen Md Yusoff、Ngui Lee Fong
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Empowerment
、
Customer Orientation
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Bank Employees
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4 |
Does A Long-Term and Active Customer of A Current Savings Account Have A High Lifetime Value?
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Chun-Qing Li、Weverbergh Marcel、Ting Gao
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CLV
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RFM
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NBD
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Gamma-Gamma
、
Exponential Smoothing
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5 |
An Empirical Study on the Success Factors of Supplier-Distributor Relationships
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Eric Ng
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Supplier-Distributor Relationships
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Business-to-Business Relationships
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Success Factors
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Agribusiness
、
Australia
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