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1 |
Measuring The Effects of Online-to-Offline Marketing
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I-Ping Chiang、Chia-Yi Lin、Chih-Hui Huang
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Online-to-offline
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E-commerce
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E-marketing
、
Internet marketing
、
Omni-channel retailing
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2 |
Social and Environmental Reporting and the Co-creation of Corporate Legitimacy
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Asit Bhattacharyya、Frank Wogbe Agbola
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Legitimacy Theory
、
Annual Report
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Social Disclosure
、
Environmental Disclosure
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3 |
How Formal and Informal Institutional Environments Affect the Way Greenpeace Fights Genetically-Modified Organisms in Europe and the United States
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Stephen R. Luxmore、Clyde Eirikur Hull
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Institutional theory
、
European Union
、
United States
、
Non-governmental organization
、
Greenpeace
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