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1 |
Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product Type
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Aylin Ecem Gürşen、Erdem Özkan、Zehra Bozbay
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Visual art
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Art infusion
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Product design
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Perceived quality
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Luxury perception
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Product evaluation
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2 |
Five Common Mistakes for Using Partial Least Squares Path Modeling (PLS-PM) in Management Research
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Asyraf Afthanorhan、Zainudin Awang、Nazim Aimran
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PLS-PM
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CBSEM
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Exploratory research
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Structural Equation Modeling
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3 |
Strategic Entrepreneurial Storytelling: An Applied Framework for Better Pitches
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Thomas Martin Key、Thomas N Duening
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Storytelling
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Entrepreneurship
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Resource acquisition
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Investment pitch
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Angel investors
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