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1 |
Connecting Social Capital, Cognitive Bias, and Entrepreneurial Intentions: About Gender Differences
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Lin-Ju Cheng、Chun-Chieh Liao
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Entrepreneuriship
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Social capital
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Optimism
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Overconfidence
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Entrepreneurial intentions
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2 |
Using Eye-Tracking to Measure the Influence of Banner Ads’ Browsing Behavior and Attitude on Host Websites
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Yu-Ping Chiu、Shu-Chen Chang
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Spillover effects
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Banner advertising
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Advertising attitude
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Eye-tracking device
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Fixation time
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3 |
Applying Grey Relational Analysis to Evaluate Internal Marketing Practice: A Cross-Cultural Case Study in Taiwan and Mainland China Hotels
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Yu-Ting Huang、Tzong-Ru、Yi-Jyun Jiang
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Internal marketing practice
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Employee satisfaction
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Cultural issues
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Grey relative analysis
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