經過幾十年來的發展，運動新聞部門已不再是受冷落的「玩具部門J(toy department) ，如今已成為熱門的新聞部門。而職業運動一直是大眾傳播媒體報導的焦點，台灣也在民國七十九年成立職業棒球，並造成運動傳播界極大的震撼，本研究即針對印刷媒體對職業棒球的報導做內容分析，研究對象為台灣地區發行的中國時報、聯合報、民生報、大成報，時間為正規球季(例行賽)期間。根據研究目的所做的分析，得到以下結論:一、各報均以顯著的篇幅報導職業棒球新聞，佔每天的運動新聞量的32.30%。二、各報對職棒新聞之報導方式不同，報導方式呈多元化。三、各報對職棒新聞之報導內容有差異，報導內容豐富。四、各報對職棒新聞之報導對象有差異，台灣>美國>日本;但對台灣職棒報導的對象則沒有不同。五、各報對職棒新聞報導向度並無不同，中立>正面>負面。

The purpose of this study was to analyze the infonnation of professional baseball has been reported in Taiwan newspapers. The samples were chosen from the news on China Times News， United Daily News， MinSheng Daily， and The Great News. The Method taken in this study is Content Analysis，and the research period is within the regular professional baseball season in Taiwan， from March， 1995 to October， 1995. Theresult are as follows:
1. Allfour newspapers had quite a few sections to report professional baseball. The percentage is 32.30% in daily sports news. 2. Each newspaper was significant difference in the way reporting professional baseball news， and the styles were various (χ2=264.18， df=27， P<.05). 3. The content of professional baseball news was significant difference in each newspapers， and the infonnations were rich (χ2 = 213.44， df = 39， p<.05). 4. Each newspapers was significant difference in reporting every Country professional baseball (X 2 = 19.89， df = 9， p<.05)， but in reporting Chinese Professional Baseball was no significant difference (χ2 = 26.88， df = 24， p>.05). 5. Each newspapers was no significant difference in using neutrality， positive or negative tenns， and neutrality>positive>negative(χ2 = 11.08， df = 6， P>.05)