科技大學學生求學偏向於畢業後求職的學習傾向，也是許多運動明星的搖籃，當然包括許多著名的國家代表選手，體育選手對體育賽事的認知、一般都比較積極；相關資訊的獲得也比較快速直接，但一般學生對體育資訊的認知、值得深入探討。本研究即針對、北部某科技大學學生為調查對象，共發出385張問卷，得到有效問卷360份，調查其對2012奧林匹克的認知程度及其認知過程的滿意度。結果：一、對奧林匹克的認知資訊來源主要為電視媒體報導。二、受訪者以電視轉播為主要認知資訊來源、其次為網路資訊。三、四成以上的受訪者會進一步上網查詢相關賽程。四、七成以上受訪者希望能再看到自己喜歡的賽程片段播出。五、73％受訪者對今年的電視轉播內容感到滿意。結果推論：科技大學學生對奧林匹克運動抱持著相當高的興趣，對個人喜歡的運動項目會主動的上網搜尋相關資訊，甚或以合理的代價購得個人喜歡的賽事片段，此結果顯示運動休閒對年輕族群人口有其一定的重要性及吸引力。

The study program of a technical university student prefer to the graduate occupation, besides, many technical universities have some sport super star, containing some national sport people. Most athletic sports familiar at the relation information, but those were not properly applied on the school students. In order to investigate the 2012 Olympic sports information usage of university student, we analyze effective sample for 385 people by random sampling from a Taoyuan technical university students. The results demonstrate that: 1.most information were obtained from the television media. 2.The online TV programs were more popular then the internet information. 3. more than 40% investigators will got some more news from internet. 4.more than seventy percent students would like to watch the preferred fragments again. 5.73% students were satisfied to the TV programs this time. These results of this study revealed that most technical university students have passions to the Olympic sports, and will make some search on the personal prefer fragments, even to buy down. We could make sure that leisure sports preserve relative high attractiveness of university students.