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中國畜牧學會會誌
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| 篇名 | 史瓦濟蘭豬肉市場行銷評估 |
|---|---|
| 卷期 | 46增刊 |
| 並列篇名 | Assessment of pig marketing in Swaziland |
| 作者 | 桑泰爾 、 翁瑞奇 |
| 頁次 | 079-079 |
| 關鍵字 | 農民合作社 、 市場機制 、 豬肉行銷 、 小型農戶 、 Farmer’s cooperatives 、 Marketing constraints 、 Pig marketing 、 Smallholder farmers |
| 出刊日期 | 201712 |
中文摘要
本研究之目的在探討評估史瓦濟蘭的豬肉市場行銷現況。本次調查總計收集 488 份史瓦 濟蘭的農民及消費者資料，其中有效樣本 104 份。利用 SPSS 統計分析資料。實證結果 顯示目前豬肉行銷效率低下而且小農養豬並不賺錢。農場的地理位置、非農民合作社、運 輸費用、屠宰場收費和豬的上市重量等因素造成豬農處於不利地位。調查結果也顯示，為 了在競爭條件嚴酷的市場中求生存，部分小農利用非正式市場銷售方式來增加其利潤。正 式銷售市場也受到買家、基礎設施、缺乏儲存設施、波動的市場價格和不足的資訊傳播等 因素的影響，限制豬肉的市場行銷。這次調查結果可以作為改善豬肉市場行銷策略的參考 依據。調查統計分析結果顯示，受測者的性別、年齡、婚姻狀況、教育水準、合作會員、 生產規模、出售的類型顯著影響豬肉的行銷（P ≤ 0.05）。同時，調查結果也發現，目前 豬肉行銷市場缺乏組織。因此，政府部門和私營企業應共同投資市場行銷的基礎設施和研 究，以提高史瓦濟蘭的豬肉行銷。
英文摘要
collected using a survey method. A sample (n = 104) participants were purposively sampled from the target population (N = 488) in Swaziland. Data were analysed using SPSS 23.0. Empirical findings revealed that pig marketing is currently inefficient and not profitable for smallholder pig farmers. Farm location, non-affiliation to farmer’s cooperatives, transportation costs, abattoir charges and small slaughter weight for pigs were found to disadvantage farmer’s performance in the market. In order to survive the harsh market conditions, farmers resorted to increase their market share by exploiting informal markets. Several marketing constraints such as exploitive buyers, poor marketing infrastructure, shortage of storage facilities, fluctuating market prices and poor information dissemination were found to be important factors limiting pig marketing. This study suggested several strategies that can be used as baseline information to improve pig marketing. The Kruskal-Wallis test revealed that gender, age, marital status, level of education, cooperative membership and scale of production had statistical significant effect on the marketing of pigs (P ≤ 0. 05). Based on the findings, pig marketing is currently unorganised. Therefore, huge investment by both the government and private sector on marketing infrastructure and market research needs to be the starting point to improve pig marketing in Swaziland.